Riley's Logos Wiki
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1st Logo (1925-1929)[]

Nicknames: Brain Shield, Studio Shield, Brain WB Shield, The Early Shield

Logo: On a black background, a large, bizarrely shaped shield is seen, with a very wide top. The top part of the shield shows a picture of the Warner studio in Burbank CA, the bottom having a squashed, stylised "WB". "a WARNER BROTHERS" is above the shield (with "WARNER BROTHERS" in an arc around the shield, a la the first Columbia logo), with "CLASSIC of the SCREEN" below.

Variant: Starting in 1926, "CLASSIC of the SCREEN" changed to "PRODUCTION".

FX/SFX: None.

Music/Sounds: None or the film's opening theme.

Availability: Extremely rare.

Editor's Note: The first design of the WB shield, it's noted by modern viewers for having a strange look to it. However, the addition of the WB Studios inside the shield wouldn't be referenced again until the 1998 logo.

2nd Logo (1929-1936)[]

Nicknames: Vitaphone Shield, Shield and Flag

Logo: The words "WARNER BROS PICTURES, Inc." appear, and below that "& THE VITAPHONE CORP." appears in a much smaller font, with the "VITAPHONE" using "electric" style letters. Below that is a very small WB shield (using the stylised WB seen in the 1st logo), and in script, "Present". Behind it there is the drawing of a flag, "waving" so it looks like it is in three sections. On the first one, "WARNER BROS" appears, followed by the electric-letter "VITAPHONE" logo and below that, "PICTURES".

FX/SFX: None.

Music/Sounds: None.

Availability: It's preserved on any film from Warner Bros from this era, including pre-1999 video releases by Magnetic Video, CBS/FOX Video, and MGM/UA Home Video.

Editor's Note: TBA

3rd Logo (1934-1937)[]

Nicknames: Zooming Shield, Zooming WB Shield

Logo: Over a cumulonimbus cloud setting, a superimposed WB shield design zooms in to the screen. The words "WARNER BROS PICTURES, Inc. Present" appear over the shield.

FX/SFX: The shield zooming in.

Music/Sounds: The opening theme of the movie.

Availability: It's seen on films from the period and occasionally seen on TCM.

Editor's Note: The zoom-in of the shield is rough, which is typical for logos made before the Scanimate era.

4th Logo (1937-1948)[]

Logo: Inside a shield, a more realistic version of the stylised "WB" as seen in the previous logo appears. Over the shield is a banner that reads "WARNER BROS PICTURES, Inc.". Below the logo is the word "Presents" in script.

FX/SFX: None.

Music/Sounds: The opening theme of the movie.

Availability: Fairly common. It's seen on Warner releases of the period, like Casablanca on TCM.

Editor's Note: TBA

5th Logo (1948-1967)[]

Warner Bros Pictures logo 1948.png

Nicknames: The Classic Shield, The Golden Shield

Logo: Same as before, only the design has been cleaned up a bit. The border of the shield, banner, text, and "WB" are now gold, and the inside of the shield is now blue. The banner phrase is now changed to "WARNER BROS PICTURES" and is now gold. "Presents", in the same font as the previous logo, usually appears below. Also, the background is now a cloud skyline (much like the logos of 1984 on).

Variant: For the logo's later years, it was usually superimposed onto the titles of Warner features of this period.

FX/SFX: None.

Music/Sounds: The opening theme of the movie.

Availability: Seen on many of the Warner Bros films on AMC and TCM.

Editor's Note: A favorite to all fans. The W and B in the shield would be a font for iVipid many years later.

6th Logo (1967-1970)[]

Warner Bros Seven Arts logo 1967.jpg

Nicknames: WB-7, W7, Lucky Number 7 on WB, W7 Shield

Logo: Just a superimposed, stylised shield which can be white, yellow or red. The shield features a combination of a "W" and a "7", representing Warner Bros-Seven Arts. The "W7" is often drawn on screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "WARNER BROS-SEVEN ARTS" is seen. The word "Presents" usually appears under the shield.

FX/SFX: The "trace", sometimes done over the backdrop of a specific movie.

Music/Sounds: None or the opening theme of the movie.

Availability: Rare. It's seen on some Warner Bros films of the period, although WB usually replaces it with a newer logo.

Editor's Note: This is the first time the WB name (and its logo) has been altered in its 50+ year history.

th Logo (May 13, 1970-February 25, 1972)[]

Nicknames: Gasoline Shield, Shield Stretch, The Kinney Shield, Long Shield, The Kinney WB Shield

Logo: Over a blue background is an abstract shield (like those seen on WB movie posters in the '60s) in a golden colour with a dark brownish colour inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colours appears at the lower part of the shield, with the Kinney byline inside. The word "PRESENTS" appears underneath the logo.

Bylines:

  • May 13, 1970-June 25, 1971: "A KINNEY NATIONAL COMPANY"
  • April 18-May 1, 1971: "A KINNEY SERVICES COMPANY"
  • June 17-September 30, 1971: "A KINNEY LEISURE SERVICE"
  • December 19, 1971-February 25, 1972: "A KINNEY COMPANY"

FX/SFX: None.

Music/Sounds: None or the opening theme of the movie.

Availability: As we all know, Warner was incredibly shoddy with logo preservation until recently. AMC and TCM showings of Warner movies MAY include this logo, but expect one of the more recent WB shield logos, most likely the Warner Communications and Time Warner (not Time Warner Entertainment) variations.

Editor's Note: The shield's simplistic design reflected the style of other logos produced during this era.

9th Logo (1971)[]

Nicknames: TBA

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: TBA

10th Logo (May 24, 1972-January 31, 1973)[]

Warner Bros Pictures logo 1972.jpg

Nicknames: WCI Shield, Early WCI Shield, Tiny Shield, Mini Shield, Bannerless WB Shield

Logo: The standard WB shield logo, without the banner. It is on a blue background with "A WARNER COMMUNICATIONS COMPANY" underneath. "Presents", in script, may appear below.

FX/SFX: None.

Music/Sounds: None or the opening theme of the movie.

Availability: Ultra rare.

Editor's Note: TBA

11th Logo (February 7, 1973-September 28, 1984; 1984-1989)[]

Nicknames: The Big "W", \\', The Worms, The Round W

Logo: On a black background, a red abstract "W" consisting of two slanted elongated circles and a shorter elongated circle zooms in towards us. Around halfway through, the words "WARNER BROS" (in the Handel Gothic typeface, which would later be used in 2009-2019's Viacom byline) appear below it. The red logo overtakes the screen as a smaller white "W" zooms in. It stops at the middle of the screen and a black square field, whose corners have been rounded and softened, fades in around the logo. "A WARNER COMMUNICATIONS COMPANY" in the same font used for "WARNER BROS" fades in below. Most of the time, "PRESENTS" fades in after that (in Helvetica).

FX/SFX: The zooming in of the "W".

Music/Sounds: Usually silent, but some movies have the beginning of the movie's theme playing over it.

Availability: Rare.

Editor's Note: TBA

12th Logo (April 13, 1984-February 2, 2001)[]

Nicknames: The Shield Returns, Shield of Staleness, Shield in the Sky, Shield of Plastering, Annoying Shield, The Master of Plaster in Movie Form

Logo: Over a set of clouds, the WB shield appears (including the banner reading "WARNER BROS PICTURES"), with the byline underneath.

Bylines:

  • April 13, 1984-September 14, 1990: "A WARNER COMMUNICATIONS COMPANY"
  • March 9, 1990-February 26, 1993: "A TIME WARNER COMPANY"
  • August 14, 1992-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY"

Variants:

  • For some of their earlier films, and for films that had this logo plastered on over older logos, the word "PRESENTS" faded in a couple of seconds afterwards, like on WB films that originally used the 8th logo.
  • Scope films used a different cloud background, which was also used for the logo's television counterpart during the Warner Communications era.

Closing Variants:

  • 1984-1998: The end logo, seen at the end of most movies, features a simple superimposed WB shield (without a banner), much like the short lived logo from mid-1972. The phrase "DISTRIBUTED BY WARNER BROS" appears above the shield with the byline at the bottom. On films from 1984-roughly 1989, it would use the "Big W" logo.
  • A few movies had a variant where the "Big W" logo was bigger than normal.
  • On films from 1986-1990, the in-credit logo used the previous logo font with a WB shield.
  • December 8, 1988-March 22, 2000: Another ending variation features the movie logo, but with the words "DISTRIBUTED BY WARNER BROS" above the shield.
  • May 12, 2000-February 2, 2001: Only the words "DISTRIBUTED BY" appear above the shield, the "WARNER BROS PICTURES" text is redone. Some releases like The In Crowd, Get Carter, and Miss Congeniality have the banner reading simply "WARNER BROS". Also added is the URL, "www.warnerbros.com" below the byline.

FX/SFX: None.

Music/Sounds: In most cases, silent or the beginning of the movie's theme is used. For some of their first features (such as Gremlins), a loud and majestic horn sounder (a classic WB fanfare) is heard.

Availability: Ultra common. In fact, the 1992 logo is usually the one that plasters older logos (hence the nickname "Shield of Plastering"); and it's probably the most common movie logo ever (hence the nickname "The Master of Plaster in Movie Form"). Fortunately, WB has eased up on this somewhat, and older logos have been seen more often in recent years on newer prints/masters.

Editor's Note: A throwback to the 50s shield. However, this logo is rather infamous (mainly the 1992 variant) for plastering so many logos (hence the said nicknames above). While the 2002 Sony Pictures Television logo is the most common logo when it comes to plastering on television, the 1992 variant of this logo is one of the most common logos when it comes to plastering on films. This variant is one of the most hated movie logos of all time.

13th Logo (January 16, 1998-November 26, 2020; March 30, 2021)[]

Nicknames: CGI Shield, Shield in the Sky 2, CGI WB Shield, Annoying Shield 2

Logo: A picture of the Warner Bros Studios in Burbank, CA is seen with a gold tint. The picture "ripples" slowly for a bit then rotates, revealing that it is the WB shield, redone in CGI and reflecting the studio. The cloud background is more computer generated. The logo rotates towards us and zooms out to its usual position, with the company byline fading in underneath.

Trivia: That logo was created by Intralink Film Graphic Design (for the original 1998 and 1999 versions) and DevaStudios (for the 2011 version).

Bylines:

  • January 16, 1998-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY" (in the Garamond font, but in the Bodini font on the 75 years variant.)
    • On scope films starting in 1999, the byline is noticeably larger.
  • February 16, 2001-September 12, 2003: "An AOL Time Warner Company" (also in Garamond.)
    • On some scope films, such as Training Day, the byline is noticeably larger.
  • November 5-December 5, 2003: "A Time Warner Company" (in Adobe Garamond Pro.)
  • December 12, 2003-June 15, 2018: "A TimeWarner Company" (with "TimeWarner" in its own logo font, called Bodoni Bold, while the rest of the byline is in the FF Meta typeface).
  • September 23, 2016-September 22, 2017: "A TimeWarner Company" (with "TimeWarner" in its own logo font, called Bodoni Bold, while the rest of the byline is in the Proxima Nova font and is smaller than the TimeWarner logo). That was only used on the Warner Animation Group films Storks, The LEGO Batman Movie, the teaser trailer for The LEGO Ninjago Movie, the trailers for Teen Titans Go! To the Movies, and the trailers for Smallfoot.
  • July 21, 2018-2020: "A WARNERMEDIA Company" (with "WARNERMEDIA" in its own logo font, called 'AT&T Aleck Sans Bold', while the rest of the byline is in the standard variation of the same font).
  • October 29, 2019; March 30, 2021: "a WarnerMedia company"

Variants:

  • January 16-December 18, 1998: For the logo's first year, when the logo is zooming out, "75" and "YEARS" appear from behind the shield and move away to surround it. "Entertaining the World" fades in underneath, followed by the Time Warner Entertainment byline in white instead of orange. Also, the shield and the background are slightly enhanced. Some films have the banner read "WARNER BROS."
  • A somewhat enhanced WB shield in 3D was spotted on 3D international prints of Beowulf. The animation revealing the shield is quicker, the flash reflection on the banner when the shield is revealed is not as bright, the inside of the shield is a brighter blue, the banner around the shield is shinier, the cloud background is further back, and the shield zooms out further more.
  • A version of the logo exists in which Bugs Bunny walks from the shield, does a Vanna pose, and eats a carrot, but the banner still reads "WARNER BROS. PICTURES". That version was used for Warner Bros. Family Entertainment for a short time.
  • Starting in 2011, the shield is sleeker, the banner is shinier, the byline is orange-yellow, and the animation revealing the shield is enhanced. Although some films still use the 2003-2011 version.

Closing Variants:

  • 1998-February 2, 2001, May 17, 2002, March 5, 2004: Same as the previous logo.
  • February 16, 2001-2020: The closing logo features the 1984 shield with the banner updated to match that of the current opening logo, the words "Distributed by" appear over the shield with the URL underneath the byline. The font for the "Distributed by" text and URL varies, depending on the byline:
    • February 16, 2001-December 5, 2003 (AOL Time Warner and prototype Time Warner bylines): The text "Distributed by" is in Garamond, like its television counterpart with the URL in a bold font below the byline reading either "An AOL Time Warner Company" or "A Time Warner Company".
    • December 12, 2003-June 15, 2018 (official TimeWarner byline): When the byline was changed to "A TimeWarner Company", the text "Distributed by" is now updated to a Didot/Bodoni font with the URL in FF Meta. Also, starting with this version, the sky background is enhanced.
    • July 27, 2018-November 26, 2020 (WarnerMedia byline): The byline was changed in favor of "A WARNERMEDIA Company" with both the "Distributed by" text and URL in AT&T Aleck Sans.
  • A scope version of the closing logo has a much more zoomed out shield, much like the IMAX variant. That was spotted on We Are Marshall.

FX/SFX: The scenery ripples, a golden shield appears and focuses into view.

Music/Sounds:

  • January 16-December 18, 1998: The original 75th Anniversary version of that logo used a wind-blowing chime fanfare.
  • February 12, 1999-: An 8-note piano tune that builds into a powerful, moving fanfare, based on the theme from Casablanca, "As Time Goes By".
  • In other cases, it uses the opening theme of the movie or silence.

Music/Sounds Variants:

  • On current prints and HBO airings of U.S. Marshals and The Negotiator, the 2003 version of that logo with the TimeWarner byline uses the wind-blowing chime tune from the original 75th Anniversary version. The 1999 DVD and 2009 Blu-Ray of the latter retain their original 75th Anniversary logo.
  • On current prints of Innerspace and Caddyshack II, that plastered the Warner Communications version of the previous shield, but kept the horn fanfare.

Availability: Ultra common.

  • It's seen on most WB films from 1998 onwards, beginning with Fallen. Several pre-1998 films have had their old logos plastered with that one in lieu of the "Shield of Staleness", though that one is mainly found on the most recent releases.
  • The 75th Anniversary variant can be found on Warner Bros films released between January 16-December 18, 1998. In most cases, the logo uses music, especially post-2001 when the AOL Time Warner byline version was used.
  • The one with the AOL Time Warner byline can be found on films released between 2001-2003.
  • The prototype Time Warner byline was rare and appeared on The Matrix Revolutions (which uses a customized version of this logo), Looney Tunes: Back in Action, Gothika, and The Last Samurai. The official TimeWarner byline debuted on Something's Gotta Give.
  • The WarnerMedia byline version first appeared on the teaser trailer for Aquaman, and made its first official appearance on Teen Titans Go! To the Movies, the TimeWarner byline made its last appearance on the IMAX re-release of 2001: A Space Odyssey.
  • May or may not be plastered by the Toho logo on Japanese prints of Godzilla.
  • This logo is expected to retire soon, since a new logo debuted with Christopher Nolan's Tenet, though some films (mainly HBO Max exclusives) continued to use this logo, likely due to the COVID-19 pandemic causing logistical issues along the way. It has been seen recently on The Witches, the second film adaptation of the Roald Dahl book directed by Robert Zemeckis.

Editor's Note: It has held up remarkably well over the twenty-two years it was used, though some people might be annoyed due to it (especially the opening and closing variants with the 2001-2003 AOL Time Warner and 2003-2018 Time Warner bylines) plastering some older logos, just like its predecessor. Also, the prototype Time Warner byline version was a truly wasted variant, since it only appears on the films mentioned above.

14th Logo (August 26, 2020- )[]

Nicknames: "CGI Shield II", "Shield in the Sky V", "Bannerless Shield III", "WB Shield X", "The Prototype 2020s Shield", "Blue Shield", "Shield of Staleness III"

Logo: It starts the same way as the previous logo (but probably tinted blue), then we see the new Warner Bros shield without a banner swing in fully upright from the left of screen against the same cloudy sky background as the previous logo. The "WB" text reflects various other clouds. As the shield zooms out into position, the sky background fades to black and the WarnerMedia byline now reading "a WarnerMedia company" fades in below. The shield shines throughout.

Closing Variant: Just the finished logo, with "Distributed by" above and the URL below.

FX/SFX: Decent CGI.

Music/Sounds: The opening theme of the movie, as this logo was retired before it could gain a proper soundtrack.

Availability: Brand new. This debuted on Christopher Nolan's Tenet and recently appeared on Wonder Woman 1984 albeit using a variant, it also appeared at the end of Cats & Dogs 3: Paws Unite! while the 2017 Warner Bros. Home Entertainment logo is used at the beginning. It's likely this was a placeholder for the next logo, due to the reused opening and background from the previous logo and only being used for a few months.

Editor's Note: A good evolution of the previous logo, although it's far less grand due to the stiffer animation. It is also the first time since 1972 that the shield doesn't have the banner around it.

15th Logo (January 14, 2021- )[]

Warner Bros Pictures 2021 logo.png

Nicknames: "CGI Shield III", "Shield in the Sky VI", "Water Tower Over Sunset", "Bannerless Shield IV"

Logo: Starts off similar to the previous logos (again), but this time, instead of a simple rippling image, the camera pans across a beautiful CGI rendering of the Warner Bros. Studios backlot at sunset, with the water tower (displaying the shield and "WARNER BROS. STUDIOS" in three rows on it) taking centre-stage. After a few seconds, it continues like how the 1998 logo did, turning upright as it zooms out, revealing a new, much more realistic cloud background. The WarnerMedia byline fades in below as the shield shines.

Closing Variant: The tail end of the opening logo with no extra text.

FX/SFX: Mindblowing CGI by DevaStudios, who also did to the Paramount Pictures (2011-Present) logo.

Music/Sounds: A more powerful rendition of the 1999 fanfare, this time in a different key. Sometimes, such as on the first few films with this logo, the opening theme of the movie or silence.

Availability: Brand new. It debuted on the HBO Max original Locked Down and is expected to appear on future Warner Bros. movies.

Editor's Note: A much more fulfilling effort from Warner Bros. this time round, with more realistic effects.

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