STX Entertainment is a Los Angeles-based film and television studio. Founded by Robert Simonds in 2014, the company specializes in medium budget, star-driven movies and TV shows. In March 2015, STX announced a deal with Chinese film production company Huayi Brothers to co-finance at least 18 films to be produced over a three-year period beginning in 2016.
(August 7, 2015-)
Logo: On a black background, a yellow-blue ray of light, with some tiny particles beside it, flashes into view. A few seconds later, a glass cube starts to zoom in, causing the flash to de-intensify, and another ray of light to flash into view, this time upward. The upward ray of light moves downward in result of the cube starting to rotate, later becoming faster and faster, until it shoots 3 symmetry light rays, which forms the STX logo. The text "ENTERTAINMENT" fades in. Below that is a thin glass line, which shines a small rainbow ray.
Later Variant: Beginning with the American release of The Circle, "ENTERTAINMENT" is replaced with "films" in spaced out letters.
FX/SFX: The cube slicing to form the logo. Brilliant CGI animation.
Music/Sounds: Whooshing sounds and a guitar sound.
Availability: Debuted on The Gift, and appears on newer movies from STX Entertainment.
Scare Factor: Minimal to low. The whooshing may startle some, but this is a massive step-up from the previous logo.