Crunchyroll

Background

Crunchyroll is an anime streaming, video-on-demand and licensing company founded on May 14, 2006 by a group of University of California, Berkeley, graduates, as a for-profit video upload and streaming site that specialized in hosting East Asian content. Some of the content hosted on Crunchyroll included fansubbed versions of East Asian shows. In 2008, Crunchyroll secured a capital investment of $4.05 million from the venture capital firm Venrock.

Crunchyroll was a subsidiary of AT&T's Otter Media (now owned by Warner Bros. Discovery), and from 2016 to 2018, the company partnered with Funimation, which would eventually merge into its brand in 2022 after Sony acquired Crunchyroll in 2021. The company is currently owned by Sony through a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex.

March 10, 2022-2024?

Logo: Same as the Crunchyroll Originals logo, but the word "ORIGINALS" is omitted.

FX/SFX: Same as the Crunchyroll Originals logo.

Music/Sounds: Same as the Crunchyroll Originals logo.

Availability: Common. It was first seen in the theatrical release of Jujutsu Kaisen 0 and was used as the de-facto home video logo, replacing the Funimation logo on their Blu-ray and DVD releases, starting with the home video release of BEM: Become Human - The Movie.

Editor's Note: Though the logo rebrand may confuse those who are expecting the Funimation logo to pop up in the Blu-Ray releases of their anime, it may take time for some unexpecting fans to get over the change.

2nd Logo (April 12, 2024)

Logo: The logo from before is shown on a dark blue-black gradient background with faintly lit cadet blue and orange curved lines, with the upper right having a large orange glow that rotates around its edge in a clockwise direction. At the beginning, the screen zooms out and stops.

Trivia: This was mainly used for Crunchyroll's branding at the time.

FX/SFX: 2D Computer animation

Music/Sounds: None

Availability: Only seen on Kurayukaba.

3rd Logo (July 25, 2024?-)

Visuals: On a black background, an orange circle with light orange ripples falls down a wide orange outlined circle. The outlined circle ripples into many outlined circles with each in a different style of anime with the circle being contained in them. It zooms out and forms the new Crunchyroll logo which is the Crunchyroll icon, now with a bigger iris, and the text Crunchyroll in a new font.

Technique: 2D computer animation.

Audio: An ambient sound with a pop-like sound with various instruments ending with a sword shine and a crunch. this was composed by Antfood.

Availability: The logo is seen on Crunchyroll's official X post video and officialy debuted in the North American and International (Non-USA) prints of My Hero Academia: It's Your Turn before the Sony/Sony Pictures Releasing logos in the United States and Canada and the Sony/Sony Pictures Releasing International logos internationally.