Background: Artisan Entertainment was initially founded as "U.S.A. Home Video" in 1982 by Noel C. Bloom's Family Home Entertainment to produce and distribute all non-kids and family releases on video. The division was renamed as "International Video Entertainment (IVE)" (or "I'VE") in 1986, then as "Live Entertainment" (or "LIVE Entertainment") in 1990 as Family Home Entertainment became an imprint of the company. Live Entertainment by then went into the movie production and distribution business. In 1998, Live Entertainment was renamed as its-then new name, and it was acquired by Lions Gate Entertainment Corporation on December 15, 2003. Artisan Entertainment was renamed to "Lions Gate Entertainment, Inc.". Throughout the years, they had other labels such as an adult label called Caballero Control Corporation Home Video (their former parent company, which was divested from the company in 1986 as Carolco Pictures purchased Caballero's remaining stocks in the company), Carolco Home Video (operated by Carolco Pictures), Monterey Home Video (a collaboration between founder Noel C. Bloom and Deadly Games director Scott Mansfield), Thriller Video (many releases which were hosted by Elvira, Mistress of the Dark), Adventure Video (hosted by Sybil Danning), sports label U.S.A. Sports Video, budget label Avid Home Entertainment, nostalgia labels The Video Late Show and King Bee Video, and the music label RadioVision Video. They didn't use their logo until 1980.
U.S.A. Home Video
Note: Not to be confused with USA Home Entertainment.
Nicknames: U.S.A., The Cheesy Laserwriter, Cheesy Grid
Logo: On a black background, a blue laser light draws "U.S.A." on a white grid. "U.S.A." is in blue, and after the blue laser light finishes its work, the grid disappears and "HOME VIDEO" in white appears, sandwiched between two white lines. Below all that is the byline "EXCLUSIVELY DISTRIBUTED BY F.H.E." in italics. After that, the U.S.A Home Video logo disappears on a black background.
Variant: There's a variation that starts with an FBI warning screen with "WARNING" in red flashing. The warning screen eventually divides into 4 boxes which exit to all 4 corners of the screen, and the 1983 U.S.A Home Video logo animates as normal.
FX/SFX: The animation of the blue laser light, and the appearance of "HOME VIDEO" and the FHE byline.
Music/Sounds: Begins with 3 synth tones and a bass note for the drawing of "U.S.A.", followed by an echoing synth flute repeating the previous melody, 2 lower-pitched synth stingers, and a long, fuzzy bass note that finishes the logo.
Music/Sounds Variant: When the FBI warning screen transitions into the regular logo, we hear a blaring synthesized sound that becomes the bass note in the regular logo's music. That variant also sometimes appears over the normal variant as well.
Availability: Rare, though much more common than its cousin, just find an oversized box (for 1983-1986 releases) or anything with the U.S.A. Home Video print logo on the front. From 1986-1987, that logo was used in tandem with IVE's 1st logo, appearing at the beginning of such tapes. Notable releases include Supergirl and 1984. The last releases to use that logo include Eye of the Tiger, and Carry Me Back.
Editor's Note: None.
International Video Entertainment
Nicknames: IVE Grid, Cheesy Grid II, Clapping
Logo: On a white background, black lines begin to draw a rectangle, and then crisscross to form a grid. Below the grid, the words "INTERNATIONAL VIDEO ENTERTAINMENT" in black are "typed" in, letter-by-letter. After the words make their appearance, a trademark symbol appears in the bottom right corner of the grid and the letters "IVE", in a tall, thin, italic font, zoom in from one of the lower-left squares of the grid, nearly covering it. The "I" is red, the "V" is green, and the "E" is blue. After that, the International Video Entertainment logo fades out on a black background.
FX/SFX: Computer animation, animation of the lines and seemingly "typing in" of the letters.
Music/Sounds: A synth theme with rhythmical clapping, a ticking sound is heard when the text appears, a cash register/typewriter bell is heard when the trademark symbol appears and finally, a FHE 2-like whining sound is heard when the IVE logo appears.
Music/Sounds Variant: At the end of the 1998 Carolco Home Video VHS of When the Wind Blows, it's silent.
Availability: Rare. Many International Video Entertainment releases were B-movies, and a few higher-quality releases (mostly Carolco Pictures flicks) have been released under Live Home Video/Artisan Home Entertainment or other labels. From 1986 to 1987, that logo was used in tandem with U.S.A. Home Video's logo, appearing at the end of film releases with the U.S.A. Home Video logo at the beginning (don't expect to see that on TV released by U.S.A. Home Video, those will use the U.S.A. Home Video logo at the end). Notable releases with that logo include Angel Heart, Extreme Prejudice, When the Wind Blows, Maid to Order, Terminator 2: Judgment Day, and Nightflyers. Tapes with that logo tend to use white labels with the International Video Entertainment logo in a corner and spaced out, though the logo has been seen on early tapes with the next logo's associated label, including Trading Hearts and Rambo: First Blood Part II.
Editor's Note: Low. The primitive animation might scare some people, but that is a fave, mostly due to the musical score.
Nicknames: IVE Grid II, IVE Box, Star Tiles
Logo: We fade in on a gray marble grid background with stars in the squares that scroll to the left. A denim-coloured blue rectangle comes from the upper-right and positions itself in the center of the screen, whilst a sky blue "IVE", in the same font as before, comes from the upper-left. The whole thing shines. Sometimes, only the "shining" part plays.
- A shorter version of the International Video Entertainment logo appears on the 1998 Carolco Home Video VHS of Rambo III.
- Another shorter version with the finished product exists.
FX/SFX: The animation, the grid background. All improved CGI that definitely surpasses the previous (and the U.S.A. Home Video's) logo.
- 1988-1989: A six-note synthesized ditty, followed by two pairs of synthesized drumbeats and an orchestral hit. A warbling synth flourish plays behind the whole thing. On Rambo III, the music is shortened and can be heard at both the start of the tape and at the end.
- 1988-1991: A stock fanfare from the Sound Ideas CD Mix I Broadcast Music Library called "Powerful Imposing Logo", which sounds more orchestral in nature and includes warbling toward the end. It is composed by Jerrold Lambert. First appeared at the start of Howling IV: The Original Nightmare and at the end of Iron Eagle II.
- Sometimes there's no music in the logo at all.
Availability: Uncommon. A bit wider in distribution than the previous one. That sometimes turns up on older full-screen TV prints of films from Carolco or Vestron Pictures, such as Iron Eagle II (the regular IVE logo makes a surprise appearance at the end on the 2002 Artisan Home Entertainment DVD) and Howling IV: The Original Nightmare. Notable releases with that logo include Red Heat, Rambo III, DeepStar Six, and First Blood, among others. Also appears on a 1989 reprint of Rambo: First Blood Part II. On the Artisan Home Entertainment DVD of Johnny Handsome, the silent variant makes a surprise appearance at the end. The labels on tapes with that logo are similar to those used on the previous logo, except the IVE logo's smaller and spaced closer together. The original music can be heard on Rambo III, Howling IV: The Original Nightmare, and Red Heat, and was also used into the Live Home Video days on the laserdisc release of Total Recall. That logo made a surprise appearance (with the Carolco Home Video logo following that logo) on the 2000 Canadian Alliance Atlantis VHS of Terminator 2: Judgment Day.
Editor's Note: None.
Logo: On a sepia background, the words "Exclusively Distributed By", in white are shown on the top. Below that is the blue IVE logo (which looks the same as the previous logo, only without the rectangle) with the white words next to it "INTERNATIONAL VIDEO ENTERTAINMENT, INC." Below that is the byline, "A LIVE Entertainment Company", with "LIVE" in blue, in its corporate font. It then cuts to the 1990 Carolco Home Video logo.
Variant: The 1990 Carolco Home Video VHS of Music Box uses simpler detail and a black background at the end. It's also a bit bigger.
Availability: Ultra rare. That follows the 1990 Carolco Home Video logo on Music Box, Mountains of the Moon, and The Doors (including the 1998 Alliance Video/2000 Alliance Atlantis VHS of The Doors, Total Recall, and Terminator 2: Judgment Day, which are sourced from the Carolco Home Video VHS).
Editor's Note: None.
Nickname: The L-Pyramid
Logo: On a black background, a gray segmented triangle (almost like the "Cheesy V" Vestron logo) appears, with another triangle cut out of it so that it looks like a stylised "L". Below it, the word "LIVE" appears in blue, with "HOME VIDEO" under it. After that, the Live Home Video logo disappears.
Variant: On mainly Carolco Home Video releases, that logo appears with "Exclusively Distributed By" above it. "A Division of LIVE Entertainment" or "A LIVE Entertainment Company" (with "LIVE" in its usual font) can be seen below.
Availability: Uncommon. The "Exclusively Distributed By" variation can be seen on mainly Carolco Home Video releases such as Basic Instinct, Total Recall, Terminator 2: Judgment Day (theatrical version) and Universal Soldier. The normal version is on regular Live Home Video releases such as Drop Dead Fred and Reservoir Dogs. The "Exclusively Distributed By" variant, along with the Carolco Home Video logo makes a surprise appearance on The Terminator: A Retrospective which can be found on the 2006 MGM Blu-ray of The Terminator.
Editor's Note: None.
Nicknames: The L-Pyramid II, Rotating (CGI) L-Pyramid
Logo: On a black background, several sets of blue triangles, laid at a 90-degree angle, come onto the screen from opposite directions. They then spin around a few times, as the camera pulls back, revealing more sets of blue triangles spinning, and the words "LIVE ENTERTAINMENT" , fly at a 90-degree angle. The text then does a 90-degree turn to face us, while the blue triangles form the Live logo (segmented blue triangle with a smaller one cut out on the upper-right). All are light steel blue, until two searchlights crisscross the logo, making the blue triangle logo brighter, turning "LIVE" blue, and "ENTERTAINMENT" white. "LIVE" shines, and a white sparkle appears on the side of the "E". After that, the Live Entertainment logo disappears
- For the first few months of that logo's existence, the text "HOME VIDEO" was used, had a different shine effect, and doesn't sparkle.
- Earlier versions, including the "Home Video" version, have brighter triangles, almost looking like glass, a wiping shine effect making the text darker, and a different sparkle, the logo is filmed.
- In 1996, a trademark symbol "®" was added.
- Sometimes, "INTERNATIONAL" (in white) would appear below the "L" (which is also white). That is silent and uses the tail end of the normal logo (the "searchlights" part) though it also exists as a full logo, a variant of the normal logo has also been similarly shortened.
- On Live DVD releases, the normal 1996 Live Entertainment logo would play as normal, then a purple spark flashes, "ENTERTAINMENT" disappears, the logo would zoom in as the spark moves through it, then the spark is in the middle, flashing, then we see the L spin, and the sides show "LIVE" on two sides and "DVD" on the others.
- Beginning in late 1995/early 1996, the tail end would be used as a closing variant.
FX/SFX: Excellent CGI. IVE/Live Entertainment/Artisan Entertainment alternated between good logos and bad ones. That one is a great effort. The next one (for Artisan Entertainment)... well...
Music/Sounds: A semi-ominous synth theme that turns more triumphant at the end, with slow-to-fast ascending sounds. That was replaced by the summer of 1997 by a more uplifting orchestral fanfare, the tail end of which can be heard at the end of the tape.
- The early variants of that logo, as well as some videos with the "ENTERTAINMENT" version, were silent. The first fanfare didn't first appear until later in the summer of 1995.
- The DVD variant begins with descending whooshing sounds and rumbles, a shining sound is heard when the Live Entertainment logo shines, then a cling is heard when the spark appears, another descending whoosh is heard when we zoom through the Live logo, and finally when the Live DVD logo appears, a quiet orchestral rendition of the 1994 Live Entertainment fanfare is heard.
Availability: Uncommon. It was on all Live Entertainment releases from 1994 to 1998, when the company became Artisan Entertainment. However, like Live Entertainment before it, Artisan Entertainment pulled a Columbia TriStar Home Video, re-releasing Live Home Video /F.H.E. videos in their original packaging, but plastering all evidence of Live Entertainment and F.H.E. logos with Artisan Home Entertainment logos in their place! That logo can also be found on VUDU prints of Extreme Prejudice. It also first appeared on a 1997 DVD of Total Recall (1990). Most DVD releases had both the DVD variant before the menu and the regular 1997 music variant when the feature is played (the DVD of Terminator 2: Judgment Day only has the closing variant for the latter, though).
Editor's Note: None.
Nicknames: The Box, The Zooming Box, The Artisan Box, Artisan of Boredom, Artisan Box of Boredom, Hallmark Ripoff
Logo: On a black background, the word "ARTISAN", in a rectangular box with the leg of the "R" extended, fades in while it is zooming in towards the screen. It stops at a distance and the word "ENTERTAINMENT" all in Trajan Pro appears underneath. The Artisan Entertainment logo fades out.
- In Artisan Entertainment's very early days, a simpler version of that Artisan Entertainment logo was used, just the word "ARTISAN" in a box with a very small "ENTERTAINMENT" underneath, zooming up quickly without a fancy "R".
- A still version with the 1999 Artisan Entertainment logo done in a "chrome" effect exists. That was only known to be used on the trailer for The Blair Witch Project.
- Trailers later used a shorter version of the standard Artisan Entertainment logo.
- For home entertainment releases from 1999, the Artisan Entertainment logo was shown before Artisan Home Entertainment's trailers with a "www.artisanent.com" web address underneath.
- For the later version, the web address appeared underneath the Artisan Entertainment logo occasionally.
- In 2002, the word "PICTURES" is in place of "ENTERTAINMENT" and inside a smaller box attached to the rectangle, the company byline "AN ARTISAN ENTERTAINMENT COMPANY" is underneath.
- In 1999, the word "HOME ENTERTAINMENT" replaces "ENTERTAINMENT". Prior to 2000, that variant only appeared on Artisan Home Entertainment's trailers.
FX/SFX: The zooming up of the box, and the fading in of "ENTERTAINMENT".
Music/Sounds: Usually silent. Some films use their respective opening theme. Sometimes, the Live Entertainment fanfare is used, and on the 1994 film, Stargate, the 1995 MGM lion roar is heard.
Availability: Common. Seen on all Artisan Home Entertainment VHS releases of the era. Appears on some theatrical releases such as The Blair Witch Project and Soul Survivors. On most Artisan Home Entertainment VHS and DVD releases, the original distributor's logos and credit mentions were left intact, sometimes having Artisan Home Entertainment's logo precede them. Some releases from lesser known companies (The Movie Group and Kings Road), and former productions released by Live Entertainment, Warner Bros. Pictures, MGM, TriStar Pictures, Carolco, Vestron Pictures, and others, either plastered Artisan Home Entertainment over or removed them. The 2003 DVD of Stargate has that logo, but doesn't plaster the MGM logo (which might've been updated on that release). That made a strange appearance on the 2015 DVD of Terminator 2: Judgment Day due to being a reprint of the 2003 DVD. That also precedes the 1987 New Line Cinema logo on the 2003 DVD of Drop Dead Fred and the 1987 Hemdale logo on the 1998 VHS of The Terminator, and also appears on Total Recall (1990). Among the first releases to use that logo were reissues of Dirty Dancing, "Limited Editions" of the first two Terminator films and the Rambo trilogy (in pan-and-scan and widescreen versions). Saw II does not have this logo, as this was replaced with the Lionsgate Home Entertainment logo.
Editor's Note: None.
Logo: On a black background, a blue DVD spins in out of nowhere. A series of seven red lasers then strike the disc as it spins, before coming back with bigger blasts. As they do so, the letters of "ARTISAN" in the same font as before but in a bluish-chrome color, appear one-by-one at an angle. Then, the text rotates to the front and the disc transforms into a chrome oval which then straightens itself into a rectangle over the text (with a cut at the bottom to fit the "R"). A shape spins underneath between the "R" and "T", and after the rectangle appears, it spreads out to reveal "HOME ENTERTAINMENT", in an abstract font.
Variants: After the logo completes, an animation occurs depending on the DVD it appears on.
- On the 2003 "Extreme" edition DVD of Terminator 2: Judgement Day, after the logo completes, grey goo (representing T-100's liquid form) drops down from the lower-right of the box, which transforms into "T2" (reflecting the Terminator inside it), with the text "EXTREME DVD" ("X" is bigger than the rest of the text) underneath it. The camera does a big zoom-in on the text after it forms.
- On the 2003 DVD of Step Into Liquid, the logo starts when the Artisan text fully appears. After the logo finishes, a tidal wave appears in the background, with Kelly Slater surfing on it.
FX/SFX: The computer animation.
Music/Sounds: A series of laser sounds and metallic bangs. The T2 variant has some liquid sloshing followed by a bang when the logo zooms in, while the Step Into Liquid variant has various synthesized sounds as well as the splashing of the tidal waves.
Availability: Seen on some Artisan Home Entertainment DVDs. Also appears on the 2003 "Extreme" edition DVD of Terminator 2: Judgement Day, and on the 2003 DVD of Step Into Liquid.
Editor's Note: To say the least, this is much, much better than the previous logo. A fitting swan song to a company filled with many memorable logos; it should've been used on more titles.